SEO Tips: 9 Statistics That Prove Search Engine Optimization’s Value

December 4, 2009  |   Posted in Blog, Search Engine Optimization   |   12 Comments   Tags: article marketing, search engine, Search Engine Optimization, seo, web site

Often when meeting clients, we are asked to prove the value to Search Engine Optimization, as well is describing the many elements and methods involved with ranking a site high in the SERPS. SEO is often hard to quantify the success of, before the event, meaning proving its value before a site has been ranked is a constant challenge.

So we did some digging, and compiled a list of 9 web statistics proving the value of SEO, to take to with us meetings. Feeling generous we have decided to share these stats we you guys… oh how nice huh?

So the stats are as a results of a number of web studies as well as testing we have done on various projects. Feel free to undertake your own research; we would be interested in hearing your thoughts.

Its All in the Stats

1. 40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this value.

2. When two top-ranking links are artificially switched, the click-through ratio of 42-8% drops to 34-12%, demonstrating the importance of engaging copy in addition to rank position.

3. 23% of searches progress to the second page. Presumably the difference between 62% and 23% stems from searchers trying either another keyword or another engine, or giving up.

4. 41% of searches unsuccessful after the first page choose to refine their keyword search phrase or their chosen search engine.

5. 77% of search users choose organic over paid listing when searching, 67% choose organic search when purchasing.

6. When the searcher is purchasing, organic click-through generates 25% higher conversion rates than equivalent Pay-Per-Click (PPC) click-through.

7. 80% of unsuccessful searches are followed with keyword refinement. Meaning if unsuccessful the searcher inputs an altered query.

8. 62% of search users click a link on the first page of search results

9. 42% of search users click the top-ranking link. 8% click the second-ranking link, and the click-through rate (CTR) continues to drop after.

So there you have it, stats proving the value and importance of SEO. Use these yourself to show the facts. Share and pass on this articles and check back soon for more fabulous SEO tips.

12 Comments to “SEO Tips: 9 Statistics That Prove Search Engine Optimization’s Value”

• December 4, 2009 at 4:33 am
  SEO - Search Engine Optimization » SEO Tips: 9 Statistics That Prove SEO Value | blueroo-interactive.com says:

  [...] is the original:  SEO Tips: 9 Statistics That Prove SEO Value | blueroo-interactive.com You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, [...] Great post, really liked it guys!
• December 4, 2009 at 5:18 am
  SEO Tips: 9 Statistics That Prove SEO Value | blueroo-interactive.com : seowizards says:

  [...] See the original post: SEO Tips: 9 Statistics That Prove SEO Value | blueroo-interactive.com [...] I agree, its really hard to convince people of the vlaue of this stuff.
• December 4, 2009 at 8:15 am
  Jay says:

  There seems to be allot to learn about SEO, its such a huge subject! ..thanks guys
• December 4, 2009 at 10:40 am
  SEO Techniques says:

  This article hits the nail on the head while giving a clear explanation of the topic. With all the buzz going around it’s nice to see an informed piece on the subject. Please keep posting information on this. SEO Techniques
• December 4, 2009 at 4:06 pm
  Tweets that mention SEO Tips: 9 Statistics That Prove SEO Value | blueroo-interactive.com -- Topsy.com says:

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• February 2, 2010 at 3:50 pm
  Jonas - SEO says:

  Thanks guys, this really helps…..keep posting more stuff liek this!
• February 8, 2010 at 1:39 am
  eixaldaSnowxie says:

  well hey there guys, i’ve been looking all over the internet for a GOOD black hat SEO forum.. I was looking for some suggestions
  from you guys to point me in the right direction.

  Thanks a bunch, this place is great btw.
• February 18, 2010 at 1:27 pm
  Atrodovog says:

  Hey, just want to say hi. I’m new here.
• February 23, 2010 at 10:46 pm
  BlueRoo says:

  @eixaldaSnowxie We as a company do not engage with Black Hat techniques of any kind, in general they create faster results, but in the long run often get sand boxed by Google….not really worth the risk.

  However, I do occasionally read about some back hat techniques, as i read about all aspects of SEO and Internet Marketing. One guy that’s big on Black Hat is Jay Styles, you will find some interesting ideas on his blog.

  http://jaystyles.com/

  *BlueRoo Interactive does not advocate the use of black hat SEO techniques and is not responsible for any legal results, or Google de-listings of websites.

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• February 23, 2010 at 11:03 pm
  BlueRoo says:

  @Jonas – SEO Thanks, let us know if you have any questions.
• February 23, 2010 at 11:05 pm
  BlueRoo says:

  @Atrodovog Hey, thanks for the comment. Is there anything in particlular you would like us to write about on here?
• March 5, 2010 at 1:54 pm
  Seo Company says:

  It really a helpful and informative article..

  Thanks for the post.