Google Instant was launched on September 8, 2010 with a concept that search should be taken one step further so users get instantaneous results. With Google Instant, users can search as they type. If you are searching on the word chocolate, Google starts giving you options in the suggestions drop down the moment you hit the letter ‘c’. However, the launch of Google Instant has got search engine optimization experts wondering about the future of SEO and how this will affect search engine rankings. Read more »

Once opon a time, if you wished to make order of large sets of data, you would need to do two things: Firstly, create a meticulously manganed and maintained database, using tags and catagories as data land-marks. Secondly you would need a very large computer, to sift through your data using complex query.

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Google and Yahoo are in the process of drastically altering their search results, the reaction has catalyzed one of the biggest paradigm shifts the search industry has experienced. Search is evolving as Google Universal Search has arrived, and has obviously stirred up mixed emotions within the Search Marketing community, but our view is that in the wake of this change hides untold opportunity for agencies, Maketeers and brands. Gone the days where Googles SERPS are just a list of ten blue links, and meta descriptions. Users will have to sift through a diverse set of content such as video, images, shopping, feeds, book recommendations, twitter and blog feeds and much more.

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