City Of Dreams Casino

September 24, 2009  |   Posted in Portfolio, Web Design   |   0 Comments  

CASE STUDY: City Of Dreams Casino

Category: Interface Design/Branding
Vertical: Mobile Casino Games
Project Type: Interface Design & Graphic Design

About

City of Dreams is an international Casino and gaming brand, based in the Grand Hyatt, Macau. BlueRoo was commissioned to design and produce a range of brands for 11 high-end casino games for mobile devices, as a digital component to their Casino. We produced a complete set including; blackjack, roulette, poker, baccarat, horse racing and more. City of Dreams wanted to relay movement and kinetic energy through the static graphics; we developed this idea by using motion video as inspiration. We utilized a number of particle, smoke, and lighting effects to give the elusion of motion.

Challenge

The challenge throughout this project was to develop a set of brands that didn’t stray to far from the City of Dreams brand equity. We used their existing colour palette as the foundation of our bright colour scheme; we broadened and embellished the colours to improve vibrancy. During the development stage of the project it became clear the using extreme high and low tones on the composition would make the logo text jump out of the screen at the user. BlueRoo are used to designing and developing digital content for desktop screen sizes so altering our production methods for small screen design catalyzed some issues. Our solution was to create bulky graphics viewable at any screen dimensions.

Solution

The results are an exciting and kinetic range of small screen, casino brands that are both unique and emotive. They relay the vibe and atmosphere of the physical casino through the mobile game medium. Each piece works both individually, and in a set, the user enjoys a seamless gaming experience, as the graphics contains complementary elements and styles.