Hive Corporate Video

March 18, 2010  |   Posted in Internet Marketing, Portfolio, Web Design   |   0 Comments   Tags: coporate video, Hive Corporate video, Search marketing, seo

CASE STUDY: Hive Corporate Video

Category: Web development/ Internet Marketing
Vertical: Corporate Video
Project Type: Interface Design, SEO, Internet marketing

About

Hive Corporate Video offers complete video production solutions, for a range of industries. Hive produces video solutions for marketing, advertising, music video’s, TV, film and digital media, and web sites.
Hive are a Sydney based agency with a young vibrant team producing excellent and very creative video works.

Hive are not just a conventional client to BlueRoo, over the course of the project they became our joint venture partners, an opportunity that both parties are incredibly excited about. This unique partnership focuses on business development, lead generation in the Australian video production market, and a sharing of skills, experience and knowledge. Together we aim to offer SME business wider expertise and services, we could not offer as sole entities. We aim to use this partnership to enhance both our portfolio’s, and enrich the work that we produce together.

Challenge

Hive approached us, requiring a corporate web presence, to gain more growth and to generate targeted leads in the Australian Video production market. Having produced portfolio site showcasing their more creative works, they required a fresh take on their brand and online strategy.

The core project centred around a new website, complete CMS systems with CRM capabilities and blog, 100% search engine friendly code-base, full site SEO optimization, lead capture centred interface-design, and an extensive link building campaign to build rankings and traffic.

This multi faceted project allowed us, for the first time to combine our range of expertise into one website.

Solution

The website centers around the concept of light, in particular how light moves. We have tried to capture the kinaesthetic qualities of refracted and distorted light. Developing the dark feel around your brand and making it assessable to a more corporate market. You will note the filmic picture distortion on the header, relaying the imaginary of the screen to the user.

The top navigation links have a light glow mouse roll over, and include additional mouse interaction, a type of light play movement.

The top panel is presented in the browser ‘above the fold’ so acts as a sales graphic, compelling the user to either make contact or learn more, through the two prominent buttons.  (This strategy is the most effective way to turn a prospect into a lead)

The TV screen immediately greets the user, once clicked on will show the cinema panel. This displays the Hive show reel.

The centre panel ‘below the fold’ features four content preview box’s, displaying sample text from each page that links to it. The icons and text are designed to compel the user to read more, and explore the deeper pages. We have tried to make the icons fun. We feel they will have a high click through rate.

Below this section you will note the ‘latest news headline’ news flash panel, this will cycle through blog, news or social networking headlines linking to each, respectively once click upon. This panel will feature slick transitions between each post, as well as providing movement on the page.

Below, are two testimonial sections; we feel that this relays quality and professionalism to the prospect.

The large footer navigation, contains short cuts and dynamic content. Large footers have proved to be a powerful addition to a modern site. Footers allow users to navigate and explore less important content. The blog panel dynamically updates once a new blog post is added in the CMS. All of the links in the footer will dynamically update once a change is made in the CMS.

The simple blog design displays the content clearly and effectively whilst appearing slick and modern. The blog engine features all as aspects found in any current blog site; a full comments section with user avatars, (all comments authenticated through CMS system prior to display), dynamic date and comments counter, full category capabilities allowing posts to be ordered and easy to access, social media integration if required.

The portfolio page can feature an unlimited number of projects in thumb nail form. Once clicked, they will display the respective video (or image) in the same way as the show reel on the home page. Each thumb nail image will display an animated roll over if hovered over by mouse. Each sub page on the site will feature a dynamically generated cooker crumb panel, (the see-through strip above the content) showing the user where they are on the site.

We are excited to see how our massive link building campaigns effect the SERPS for the keyword we have optimized for. I will update this post once we have stable results.