Truth About Diets

August 17, 2009  |   Posted in Internet Marketing, Portfolio, Web Design   |   0 Comments  

CASE STUDY: TruthAboutDiets-Revealed.com

Category: Affiliate Marketing
Vertical: Diet and Health
Project Type: Web Design & Internet Marketing

About

Our client partnered the Weight Loss Twins, winners of season 4 of the Biggest Loser USA, to promote the launch of their new weight loss and training program. We were commissions to design build a site to include 4 targeted landed pages to be used in conjunction with large scale PPC campaign. As well as plan their online marketing strategy, predominantly PPC and paid advertising services, as this would deliver the highest volume of target traffic over the short time period of the launch. During the campaign we could then analyse the data received for the PPC campaign, optimize the website for the keywords which had the highest search volume, and most conversions, then launch a SEO campaign. This unique approach was hugely successful. The client was very specific the site development,  no flash or unnecessary code that would lower the chances of reaching no.1 SERPS for their chosen keywords.

Challenge

This was an interesting project for BlueRoo, the client gave us a specific brief with a main focus of driving quality targeted traffic to the sales page of the diet product, via a website that would inform and educate the visitors and encourage them to buy. The information architecture was a essential part of the design, as was the programmatically focus of the site, it needed to be easy for people, and search engine spiders to find all relevant information on the site.

Solution

The solution, was a hugely successful online campaign for our client maximising ROI for all parties. Our strategy worked effectively and seamlessly as expected. We were able to gather metrics and data to feed back to the client as insights into purchaser behaviour which we shall use next year.

The site has effective and seamless design to catalyse to user to perform the intended task; to register, then the buy the weight-loss service. The site, also add value to this niche, providing useful information and learning to users, gaining report and user trust. A successful site and strategy we are all hugely pleased with.