Up Yours Magazine

September 24, 2009  |   Posted in Portfolio, Web Design   |   0 Comments  

CASE STUDY: UpYoursMagazine.com

Category: Web Design
Vertical: Online Art Gallery
Project Type: Web Design/ SEO & Web Development

About

Up Yours Magazine is a cheeky and tenacious UK based art and mixed media online publication.  UpYours is much more than just a magazine, it’s a place to showcase and view some of the best talent out there, from students to graduates and anyone with a genuine love of media. It features the very best of urban art, photography, graphic design, music, film, creative writing and fashion. The site is far less commercial than our usual mandate, but it gave us a chance to spread our creative wings and develop something very special.

Challenge

The main challenge was integration all the mixed media elements to work with the CMS seamlessly. The sites various galleries are built in flash an and are powered by their own CMS system. We outsourced the 3D flash gallery front end, due to the budget constraints of the client, the solution works well with the rest of the site.

Our biggest challenge was the SEO, as the competition for the client-desired terms was huge, 50 million competing pages. We overcame this through a unique link building strategy, and now a few months later Up Yours Magazine has an impressive SERPS rank for their brand and core keyword phrases. We have also accrued a strong page rank by Google, which we are both pleased with.

Results

The solution is a unique and stylised mixed media gallery, a showcase of talent; and a space for artists to meet and share. We have succeeded in displaying the works in an easy too use and effect manor, making the user experience rich and enjoyable. Print media heavily influences the style and design of the site and the vibrancy of colours is effect. The blog and forum have been filled with great and relevant content, improving site ranking hugely, its a testament to the founders for encouraging so much user participation and rich user generated content.