Internet Marketing

What is Internet Marketing?

Internet marketing (Search Marketing) can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.

Traditionally, this has meant entering your website into Google (and others) search engine rankings; bringing together a potential customer and your services and business, through a “keyword” search. Internet marketing is a science and specialists use a variety of methods in an attempt to rank website pages on the first page of Google’s search engine results (SERPS). Much of Search marketing centres around keywords, and a high depth of research goes into optimizing your sites content for the most relevant and high potential KW’s possible. Throw our deep understanding of the complex manor in which Search Engine algorithms work, we are be able to discover which KW’s will have the most lead, and traffic generation, or conversion potential on your site, depending on the KPI’s and goals you wish. This consulting service is called search engine optimization (SEO).

How Pay Per Click Can Help You

Internet marketing has grown to include Pay Per Click advertising (PPC) and is also referred to as Search Engine MArketing (SEM). PPC advertising consists of a 24 hour auction system, where advertisers bid on Keywords, on a cost per click basis; the KW’s triggering Search Creative’s (customizable text adverts) from internet users searches. These PPC adverts can be seen to the top and right of your search query within your browser.
Advertisers are only charges when the user clicks on an advert, and the cost per click varies widely depending on the type of business you engage in, and popularity of that specific KW. For example the finance vertical, cost per click (CPC) would be greater than the Pet food vertical, as a potential sale of a credit card, would be worth more to the advertiser than a tin of pet food. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. A search marketing agency, can also set measurements and metrics, on many aspects of your site, gaining a huge amounts of data and insights. This then aids them to better optimize an SEM account, and improve your ROI dramatically. SEM is a very powerful and cost effective tool, with unmeasurable efficiencies, traditional marketing can no longer compete with.

Our Internet Marketing Services Include:

• Pay Per Click
• Search Engine Optimization
• Social Media
• Tracking and Analysis

• Newsletter

  Sign up to our newsletter today and receive instant access to our FREE Adwords Survival Guide!