Pay Per Click Advertising

Pay per click advertising (PPC) is often referred to as Search engine marketing (SEM). PPC advertising refers to a 24 hour auction system, where advertisers bid on Keywords on a cost per click model; triggering Search Creative’s (text based adverts) from internet users searches. You will see these PPC adverts, to the top and right of your search query within a internet browser.

Advertisers are charged when the user clicks on the ad, the cost per click varies depending on the type of business you engage in, and popularity of that specific KW. For example the finance vertical, cost per click (CPC) would be greater than the Pet food vertical as a potential sale of a credit card, would be worth more to the advertiser than a tin of pet food. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. A search marketing agency can also set measurements on many metrics, gaining huge amounts of data and insights, aiding them to better optimize an SEM account and improve your ROI dramatically. SEM is a very powerful and cost effective tool, with unmeasurable efficiencies traditional marketing can no longer compete with.

Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every business owners’ Internet advertising campaign.

Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge and experience.

 

Several Problems Novice Advertisers Run into

• Understanding Google’s rules and policies – Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. These rules include:

• Keyword grouping

• Quality score

• Ad relevancy

• Keyword & landing page relevency

• Bid pricing/ managment

• Keyword research – Most companies can have anywhere from 10 to 10,000 keywords, but on average be bidding on 1,000-3,000. The right tools and strategies can make a big difference in your campaign and the leads and sales you generait.

• Ad testing – If you’re not split testing, you’re most likely getting only 1?2 the visitors to your site than you should be.

• Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.

• Tools – Having the right tools in the market to help create and manage pay per click campaigns is critical.

• Targeted sales pages – Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly    how you can solve their particular problem.

We will create a solution for you that optimizes each and every one of these issues. See how we can make a difference for your business today.

Are you ready to work with us? Then get in touch.

Other Internet Marketing Services:

- Search Engine Optimization (SEO)

- Social Media

- Tracking and Analysis

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