Tracking and Analysis

Online marketing isn’t just about getting people to your website, that’s only half the battle. You need to understand your customers, and give them what they are searching for. Make their flow through your website a smooth and ejoyable process, easy navigation and captivating, functional design is key.

By tracking each person that visits your website, and seeing exactly where they enter, what they get up to, as well as how they leave. This allows us to consistently split test and improve elements of your site, to ensure high conversion ratios and maximum ROI. Below are just a few of the methods we use to achieve this:

Google Analytics

Google Analytics delivers a powerful, and flexible web analysis solution, that gives you rich insights into your website traffic and marketing effectiveness.

Google Analytics forms the foundation of our tracking and analysis service, it is a complex, yet very powerful platform which allows us to strengthen our marketing initiatives, and create higher converting websites resulting in the highest possible ROI for our clients.

Call Tracking

1. When a visitor from you website decides to call they are presented with a telephone number, which is unique to your website.

2. When the customer calls for information / sales enquiry the call is re-routed from the websites unique number to your main phone line.

3. The call is also sent through our call management system, which then allows us to track that call, and define which online marketing efforts are the most effective.

4.Tracking phone calls from the web, provides us with data which we can then analyse and use to make tweaks and adjustments to your website, to ensure maximum ROI.

Are you ready to work with us? Then get in touch.

Other Internet Marketing Services:

- Pay Per Click (PPC)

- Search Engine Optimization (SEO)

- Social Media

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