Google and Yahoo are in the process of drastically altering their search results, the reaction has catalyzed one of the biggest paradigm shifts the search industry has experienced. Search is evolving as Google Universal Search has arrived, and has obviously stirred up mixed emotions within the Search Marketing community, but our view is that in the wake of this change hides untold opportunity for agencies, Maketeers and brands. Gone the days where Googles SERPS are just a list of ten blue links, and meta descriptions. Users will have to sift through a diverse set of content such as video, images, shopping, feeds, book recommendations, twitter and blog feeds and much more.

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