CASE STUDY: Shoes With Style

Category: Web development/ Internet Marketing

Vertical: E-commerce

Project Type: Interface Design, SEO, Branding, Internet Marketing

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Once opon a time, if you wished to make order of large sets of data, you would need to do two things: Firstly, create a meticulously manganed and maintained database, using tags and catagories as data land-marks. Secondly you would need a very large computer, to sift through your data using complex query.

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Often when meeting clients, we are asked to prove the value to Search Engine Optimization, as well is describing the many elements and methods involved with ranking a site high in the SERPS. SEO is often hard to quantify the success of, before the event, meaning proving its value before a site has been ranked is a constant challenge.

So we did some digging, and compiled a list of 9 web statistics proving the value of SEO, to take to with us meetings. Feeling generous we have decided to share these stats we you guys… oh how nice huh? Read more »

Are you aware of In a duplicate content penalization by Google?  In a perfect world there would be only one version of every document but in real life this is not true. A great example is online versions of newspaper sites. In one form or another they all publish exactly or close to the same information about events and facts.

This also applies to many other areas, say, recipes, fitness programs, diet programs, definitions, explanations and many others.

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Google and Yahoo are in the process of drastically altering their search results, the reaction has catalyzed one of the biggest paradigm shifts the search industry has experienced. Search is evolving as Google Universal Search has arrived, and has obviously stirred up mixed emotions within the Search Marketing community, but our view is that in the wake of this change hides untold opportunity for agencies, Maketeers and brands. Gone the days where Googles SERPS are just a list of ten blue links, and meta descriptions. Users will have to sift through a diverse set of content such as video, images, shopping, feeds, book recommendations, twitter and blog feeds and much more.

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